Brave set to target Google’s biggest business model

Brave is a privacy-focused web-browser that is becoming very popular these days. It has come out as the number one alternative for google chrome. In a recent interview, its founders revealed that they are working on an ad-free search engine. Brave offers users with Basic attention token (BAT) in exchange for ads which is very unique.

How will Brave Launch a Search Engine?

As per their interview, Brave revealed that it is all set to launch its very own search engine by the end of 2021. Brave is all set to hamper the Google-dominated search engine market. Google has control over 92% of the Market which brave is trying to bite away. Brave recently carried-out an acquisition of TailCat. A team of developers who developed the Cliqz search engine was also the founders of TailCat. With the help of Tailcat’s independent index brave is set to launch their Brave Search. Brave claims that their search engine will not access and collect personal information. Unlike Google, the brave search will work on a privacy-focused model.

Remarks made by Brave

The primary motive as stated by Brave is to give users a better browsing experience that is much safer. They also mentioned that tech giants currently dominate the current search market. In addition, they are more focused on revenue than anything else. But, with the company’s vision, the brave search will offer a more privacy-driven search engine.

Brave has seen a drastic growth in its userbase. This unforeseen change is the result of increasing demand for privacy. Brave has already seen more than 25 million users on its platform. The company also claims that the user base will keep on increasing. This will happen due to the increasing demand for privacy among people.

That’s not all the upcoming brave search engine will also be ad-free. Where brave will run the same reward program, where users can opt for BAT tokens in return. This initiative was also one of its kind which helped Brave make a place for itself.

What did TailCat say?

Tailcoat was a byproduct of Hubert Burda Media which also built the Cliqz search engine. The CEO of this company stated that they are happy to partner with brave. He also mentions that brave is a Google alternative. It is privacy-friendly. He applauded Brave. Indeed, it’s an overwhelming moment for Tailcoat. He also added that this is a long-term collaboration.

What can we expect?

Brave has already grown from 11 Million monthly users to 25 Million userbases. Although certain facts are yet to be known. Like, where brave just said, that they will make contributions anonymous. Even with that much going on, it is certainly a task to remove Google as the market leader. Google has been leading for ages. It is using chrome and Google as its fundamentals. CEO Brendan said many more things about brave. He added many advantages of using a privacy-focused web application.